A Curious Nomenclature

Did you know that when we use "Idaho" in our name that we really mean our water is from Idaho? Imagine that some water companies can use "Idaho" in their name and the only thing that comes from Idaho is the tap water. One site reads:
"Purified Drinking Water - This water has been treated with a 7 stage filtration and purification process that removes chlorine and minerals, leaving only pure water with a clean, crisp taste." Yup. Idaho tap water run through a filter. Well, we wouldn't call it clean and crisp. We would call it tasteless with no body. All the good stuff is taken out (except the chlorine of course)!

They can even say it is "Spring" water, but where is the spring? Could it be Oregon and not Idaho? Quote from one site:
"Natural Spring Water - This water is pure and natural from the source. It contains the natural minerals your body needs. Ideal for those who prefer the natural taste of spring water." Ever think how much it costs to ship water to a plant to have it bottled? We thought about it - well not really. Our water flows out of the side of our mountain - we own the land and the water rights. It flows by gravity to our holding tanks then straight into the bottling equipment.

ROCKS Natural Idaho Spring Water is what is says it is. It flows out of the ROCKS; It is Natural and Spring per FDA standards (you can't call it that unless it really meets the definition); and it really is from IDAHO!

NEW! Gallon Jugs now available

We now have gallon size jugs available. This size is especially convenient for home use or camping! I got a call yesterday from a friend of ours who is suffering from cancer and has to use a feeding tube. The nurse at the hospital told him not to use tap water but rather, "why don't you use that good ROCKS Water near where you live?" So we will be providing him with all the water he needs until he gets well.
Coming soon: sports caps and 20 oz sizes.

Please Recycle!

Now if you can't think of a way to recycle your bottles, here is an idea! When we first started our business, we looked into buying a corn based (PLA) bottle, but decided against it for now because the technology has not yet arrived in many ways. The biggest reason is the misconception that they decompose on their own. Granted they will "melt" after a certain amount of time when exposed to heat greater thatn 140 degrees (and crack and leak in the cold), but they don't actually decompose on their own. They have to go to a special facility, different than that of one that recycles plastics. We do not have a facility for PLA bottles in Boise. In fact, if PLA gets mixed in with plastic, it can ruin the plastic batch. Another reason is that there are no places in the United States that produce these bottles. The closest is in Canada, which would defeat the purpose of trying to be "green." So for now, we use plastic. We encourage people to recycle plastic, just as you would other recyclable items. Recycled plastic is used for many things from decking to t-shirts! Yes, I have my favorite recycled plastic bottle BSU t-shirt. We hope to offer ROCKS Water ROCKS! T-shirts on recycled plastic bottles in the near future!

Ch 6 Feature

Kids at Trailpalooza lovin ROCKS Water!

Private Labeling

Private Labeling means that we put your logo on our water! We now have the capability to provide this service to our customers. We have provided private labels to Key Bank and Carl's Cycle. We are proud to announce a new partnership of private labels with the Owyhee Plaza!
These are some private labes that we did for Channel 6!

Mark Shultz drinks our water at Genesis World Mission fundraiser

Jerry Woods, KTSY, handing out our water to thirsty spectators

Mark Shultz drinking our water after the bike ride

Mark Schultz with a group of bikers from KTSY and listeners

New Tony Hawks Promotion at Ridley's, Boise!

Starting this weekend (Aug 8) until Aug 17th- - Each time a person purchases a ROCKS Water product at Ridley's they will automatically be registered to win tickets to the event on 18 Aug and an autographed skateboard from Tony Hawk!!!

Cheerleaders

The Idaho City Cheerleaders selling water for a fundraiser in Idaho City at the National Fastdraw Shootout Finals.

TV Commercial by Bosie Co-Op

Project Green Commercial for Ch 2

Water hits the Boise Co-op

Hayden picks up first load

Here goes the first pallet out the door....
Hayden truck got here right on time
Scott and Angie in new t-shirts: ROCKS Water ROCKS!!!
Yeah, we are pretty proud of this first shipment
We did it! Angie, Scott's Dad (Rufus who is 84 spends most days bottling these days!), Scott and Chris - our #1 employee. His wife Jackie is our #2, but she is not second in performance. They are great couple and we are lucky that they work here.

Ch 2 and Project Green Shoot News Spots

Project Green is Hosted by CBS 2 Eyewitness News Chief Meteorologist Brian Carrington. Project Green is an ongoing community service campaign that spotlights climate challenges facing the world and focuses on ways you can make changes to your lifestyle to minimize impact on the environment. The photo above is Jodi Peterson, our advertising agent and spokesperson for the Boise Co-op, and Tara Mussulman, Special Projects Coordinator at KBCI TV.

"Next time I'll wear the right attire for climbing on the ROCKS!" That's the smart, sweet and beautiful Jennifer Robbins with Ch2 News.

Positive Arcticle in Idaho Statesman

We could not ask for a better article published in the Life section of April 17th's paper:

http://www.idahostatesman.com/woodward/story/354204.html

Thank you Tim! And thank you Darin who took the photo that made us look 10 years younger and 20 lbs thinner!

Paul's Market picks us up

Paul's Markets will be carrying our water in 3 of their locations: McCall, Kuna and Lake Hazel. Yeah!

"New" Forklift

We finally found a forklift so that we can lift pallets of cases of water onto the Hayden truck. We got our first production order from Hayden last week. After the article was published in the Statesman last month, the regional manager of Wal-Mart called the president of Hayden and said he wanted our water in his stores. That news stepped up things a bit for us. Especially when we found out that meant 7 stores. Wow!

In the second picture, you can see Chris, on the right, who is our first official employee. Of course our twins had to come check it out as well. Hopefully we will be able to afford to buy them clothes after the water sells! It was a happy day for Scott with his new toy...every big boy's dream.

Boise Co-Op Commercial Shoot

Yes, that is our own Eric Thornfeldt from Open Space Advertising, representing the Boise Co-Op, getting ready to shoot our commercial which is scheduled for release on 10 June. Whodda thunk we would have so much fun and get to do a commercial too.

Planning & Zoning Approves

By a unanimous vote, we were approved for a conditional use permit so we can officially start bottling. Now, where are those bottles?

New Bottling Equip Premier